The tree nursery Bruns Pflanzen-Export GmbH & Co. KG based in Ammerland is presenting its new premium brand noble & STRONG at this year’s IPM Essen from 25 to 28 January 2011. With special plants and an extravagant design, Bruns has created a line for the prestige segment. “We are seeing an ever increasing demand amongst garden lovers for high-quality woody plants”, says Johann Reiners, head of the garden centre sector at Bruns. “This trend is largely influenced by the noble & STRONG brand.”
With their characteristics, the plants are intrinsically different from the basic product range. Their unique growing habits, unusual blooming periods or exceptional leaf colouring are only some examples of what makes them stand out. With the noble & STRONG strains, gardens are given a special touch; there are green gems for each part of it.
In deep black and bright gold, the design deviates distinctly from that of other brands. Etiquettes, 7.5 litre containers, signs and product information are coordinated to match each other perfectly in their design. The etiquettes are striking in their slender form and innovative colouring at garden centres. The black background allows the colours of the plant motifs to shine especially brightly, which is emphasised even more with the high-gloss surface. The bright golden pot has an elegant logo printed on it, highlighting the high quality of the plants. The clear and pure design makes it an eye-catcher.
The noble & STRONG line is delivered from summer 2011. Prototypes are presented at the IPM 2011 trade fair from 25 to 28 January 2011 in Hall 11, Stand 11c20.
Experienced producer and retailer
In over 130 years, the family-owned enterprise Bruns Pflanzen-Export GmbH & Co. KG has grown from a market gardener to one of Europe’s leading tree nurseries. Approximately 300 employees cultivate more than 4,000 plant species and varieties in Bad Zwischenahn. The company has made a name for itself especially by cultivating rhododendrons and the Gristeder Neuheiten® (“Gristede novelties”).
Your point of contact for further information:
Konstruktiv PR-Beratungsgesellschaft mbH
Telephone +49 40 55200314,